Jewelry brands are wary of "virtual showroom"

03/19/2010 | Financial Times (free content)

Upscale jewelers have been slow to embrace e-commerce, and few have managed to create successful sites, says consultant and "Luxury Online" author Uche Okonkwo. "One of the biggest challenges facing jewelers is creating the virtual luxury experience online and providing the adequate 'luxurosphere'," she says. "Jewelry brands have finally understood that the Internet is here to stay, so they are playing catch-up. But, so far, there is virtually no one in the world of luxury who is doing it well."

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