Marketers that embrace new media aren't forgetting the old ways

03/19/2010 | NYTimes.com

Despite the increase in popularity of online video, savvy marketers are putting their support behind old and new media, according to this article. Case in point: ESPN.com on April 4 will premiere a Web series called "The Next Round Served Up by Jim Beam," and excerpts from that series will run during commercial breaks in ESPN's "SportsCenter" TV show.

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