Social media is about keeping fans, not creating them

03/19/2010 | Convince & Convert

Social media is less about creating fans than about consolidating your existing fan base, writes Jay Baer. That means businesses don't need to be nervous about starting social campaigns; all they're doing is finding a new medium for their existing marketing and customer-service programs, he argues. "People don't experimentally engage with brands in social media, they engage with the brands they already support," Baer adds.

View Full Article in:

Convince & Convert

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Online Advertising Specialist
Tableau Softwarwe
Seattle, WA
Director, Digital Research (Burbank or New York)
Warner Bros. Entertainment Inc.
Burbank, CA
Data Entry and Integrity Coordinator
Interactive Advertising Bureau
New York, NY
Director of Business Development - Denver/New York
Denver, CO
Director of Marketing - Denver
Denver, CO