App-based ads and battery life

03/19/2012 | BBC · New Scientist

Third-party advertising on free applications account for heavy battery drainage on mobile devices, according to research from Purdue University. In one case, playing the "Angry Birds" app took up 20% of a device's energy while 45% of the remaining energy went to finding the device's location for geo-targeted advertising.

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BBC · New Scientist

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