Coca-Cola taps SMS, other media during NCAA hoops tourney

03/19/2012 | MobileCommerceDaily.com

Coca-Cola's Coke Zero is engaging college basketball fans via SMS with an interactive campaign that offers rewards. Fans will be able to watch games on their iPads with an application that's part of the campaign, which also includes Web, in-store and social media components. Users responding by SMS to on-air keywords will be eligible for Final Four trips and other prizes.

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