Innovation tips from a real-life Don Draper

03/19/2012 | National Public Radio (text and audio)

As a New York ad man in the 1950s, George Lois helped usher in the "Creative Revolution" in advertising and became one of the most renowned artistic directors in the business. He says that with a little determination, creativity can solve any problem. "The creative act, the defeat of habit by originality, overcomes everything. ... Every idea should seemingly be outrageous," he advises.

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