Social media tips from food-truck owners

03/19/2012 | SmartBrief/SmartBlog on Social Media

Food-truck operators are using social media to build buzz and keep their customers hungry for more, panelists said at a South by Southwest event. The best food trucks use social tools to let fans track their movement, share the process behind their dishes, post real-time menu updates and whip up their fans' enthusiasm for the day's offerings. They should be sure to keep the tone authentic, but noncontroversial -- and use photos to their fullest extent, the panelists said.

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