Why Don Draper would make a lousy digital marketer

03/19/2012 | Guardian (London), The

The character of Don Draper on "Mad Men" would find himself a bit at sea at a contemporary digital ad agency, according to this article. Ad executives can't assume the role of "exclusive arbiters of creativity and modernity," says Matthew Neale, managing director of Golin Harris.

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Guardian (London), The

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