Are you making these CRM mistakes?

03/19/2013 | Modern Distribution Management

Failure to start small in implementing customer relationship management tools and an "obsessive focus on return on investment" in adopting CRM are the two most common mistakes made by distributors while using the solutions, said Mark Dancer of Channelvation, who is interviewed by Modern Distribution Management about CRM and a book he is publishing with the National Association of Wholesaler-Distributors.

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