Dole revs "Peel the Love" campaign

03/19/2013 | Progressive Grocer

Dole is promoting its bananas with a "Peel the Love" campaign that includes social media elements and a "Peel the Love" truck that will travel the country this summer. “This campaign seeks to remind Americans of the simple pleasures of the fruit through a host of new recipes, pairing and serving suggestions suitable for both day-to-day and special occasions," said Bil Goldfield, communications manager of Dole Fresh Fruit.

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