Oscar de la Renta improves online clothes buying with True Fit

03/19/2013 | Luxury Daily

Oscar de la Renta is using True Fit technology to make online shopping for clothes a better, more personalized experience, writes Erin Shea. Consumers plug in extensive personal profiles and click on icons representing various body types to ensure the best fit possible. A bad fit is the biggest reason for clothes returns, says consultant Dalia Strum of Dalia Inc.

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