Conde Nast takes video swing with Golf Digest channel

03/19/2014 | Adweek

Conde Nast Entertainment has launched an online video channel for its Golf Digest title, with Callaway on board as the debut sponsor. The channel will include instructional videos, as well as more lighthearted offerings about the sport's "sexiest shots" and an animated series inspired by the magazine's "Hungover Caddy" feature. "The idea is for our channel to be a mix of equipment and how-tos but also golf as entertainment," said Molly Baldwin, director of editorial operations for GolfDigest.com.

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