Oprah partners with Starbucks on chai tea for charity

Starbucks is rolling out Teavana Oprah Chai Tea in partnership with the media icon, with proceeds going to the Oprah Winfrey Leadership Academy Foundation. Oprah and Howard Schultz, Starbucks' chairman, announced the venture at the brand's annual shareholders' meeting and said tea will reach stores before Mother's Day. The brands will launch a celebrity interview website around the brand, but it is "too soon to give specific details for advertising plans" beyond that, according to a Starbucks representative.

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