Baby boomers and millennials have a lot in common in terms of how each group influences spending, according to analysts presenting "Two Fat Pigs in a Python: Boomers and Millennials" at the International Home + Housewares Show. Successful retailers need to appeal to both demographics using a strategy called "ping-pong branding," according Robin Albing of AIMsights Group. Boomers are looking to tech-savvy millennials to teach them about technology, and mobile app use by boomers increased 433% in one year. "Successful retailers need to have a mobile-first strategy," Albing said.
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