Westin well-being initiative is offered to guests, employees

03/19/2014 | New York Times (tiered subscription model), The

Westin Hotels will spend $15 million, including a $2 million digital ad push, for a well-being program offered to employees and guests that includes meditation and other practices. The digital campaign from BBH, New York, includes ads on digital media platforms such as The Wall Street Journal and The Huffington Post under the "For a better you" banner.

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