Interactive agencies get into TV

03/20/2006 | Bloomberg Businessweek

Online agency aQuantive is looking to apply its Web measurement technology to gauge viewing and spending habits in the $70 billion TV ad market. AQuantive, the parent of the Avenue A/Razorfish Web ad agency, is one of several companies, among them Nielsen Media Research, Rentrak Corp and TiVo, vying to develop new ratings measurement systems.

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