Trends in online ad measurement

03/20/2006 | Bloomberg Businessweek

As Web users delete marketers' cookies and as search advertising continues to be plagued by click fraud, agencies and Web ad innovators are looking for new methods of measuring the efficacy of online advertising. "Click measurement has been abused," Interactive Advertising Bureau president Greg Stuart told BusinessWeek. "There's no relationship between clicks and brand awareness."

View Full Article in:

Bloomberg Businessweek

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Affiliate Solutions Consultant
Santa Barbara, CA
Yield Manager
New York, NY