The search is on to improve mobile-Web segment

03/20/2007 | Washington Post (tiered subscription model), The

With its new OneSearch for mobile users, Yahoo! is among the major providers looking to build the wireless segment by simplifying and improving the use of a phone for search and other Web applications. "We feel that mobile search is ... not just a mere translation of putting PC search into a mobile phone," said Marco Boerries, an SVP at Yahoo!

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Washington Post (tiered subscription model), The

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