Marketers: Don't believe the hype

03/20/2008 | Advertising Age (tiered subscription model)

Marketers should let user behavior be their guide before jumping on the bandwagon of "over-hyped" media trends like Second Life, according to panelists at an Ad Age Digital Conference session. Participants also identified this year's potential media trends, including the evolution of search as a media integration point, the emergence of marketing targeting smaller groups and Web surfing synchronization.

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