Marketers: Don't believe the hype

03/20/2008 | Advertising Age (tiered subscription model)

Marketers should let user behavior be their guide before jumping on the bandwagon of "over-hyped" media trends like Second Life, according to panelists at an Ad Age Digital Conference session. Participants also identified this year's potential media trends, including the evolution of search as a media integration point, the emergence of marketing targeting smaller groups and Web surfing synchronization.

View Full Article in:

Advertising Age (tiered subscription model)

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Digital Ad Operations Specialist
Crain Communications
Nationwide, SL_Nationwide
Account Executive, West Coast
DeviantART
Los Angeles, CA