Yahoo! newspaper group to take part in ad network

03/20/2008 | NYTimes.com · Editor & Publisher

McClatchy Co., A.H. Belo Corp., Media General and the other outlets in the 26-member Yahoo! newspaper consortium have signed on to the QuadrantOne ad network, which seeks to streamline the process by which major marketers place online ads in newspapers. QuadrantOne, formed last month by Gannett Co., Tribune Co., Hearst Corp. and The New York Times Co., now represents about 25% of all U.S. dailies.

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