Tampon ads that get to the point

03/20/2009 | NYTimes.com

Overt references to menstruation and the use of the word "period" are relatively recent developments in the history of marketing tampons and sanitary napkins. A new campaign for Procter & Gamble brand Tampax Pearl by Leo Burnett Worldwide features an actress in the role of Mother Nature announcing, "Mother Nature here, bringing Kate her monthly gift: Her period."

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