Burger King looks for new agency, marketing direction

03/20/2011 | Advertising Age (tiered subscription model)

Burger King's new owner, 3G Capital, plans to pick a successor to its longtime shop, Crispin Porter + Bogusky, without the assistance of a search consultant or a chief marketing officer. Last year, Burger King spent $301 million on its U.S. advertising, according to Kantar Media.

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