Microsoft picks Publicis for North American media-buying account

03/20/2011 | Wall Street Journal, The

Publicis Groupe's Starcom MediaVest Group, after a review, has landed Microsoft's North American media-buying account and will provide input on its global media strategy. Incumbent Interpublic Group's Universal McCann and Mediabrands will retain Microsoft's ad-buying account in 35 countries. Kantar Media pegs Microsoft's U.S. ad spending for 2010 at $614.2 million -- an increase of 19% over 2009.

View Full Article in:

Wall Street Journal, The

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Online Advertising Specialist
Tableau Softwarwe
Seattle, WA
Director, Digital Research (Burbank or New York)
Warner Bros. Entertainment Inc.
Burbank, CA
Data Entry and Integrity Coordinator
Interactive Advertising Bureau
New York, NY
Director of Business Development - Denver/New York
Denver, CO
Director of Marketing - Denver
Denver, CO