AOL debuts a new platform for real-time bidding

03/20/2012 | Advertising Age (tiered subscription model)

AOL is introducing its AdLearn Open Platform for real-time bidding on AOL properties and Yahoo!'s and Google's ad exchanges. AOL says its demand-side platform is basically its in-house system with an interface add-on. Analysts wonder whether AOL's diffused focus will work in the long term.

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