Google Analytics is rolling out a product that helps users determine the dollar value of return on investment for social media. The tool uses metrics including conversion and revenue, rather than less-concrete measures such as the number of Facebook "likes."
Google tool focuses on dollar value of social media
SmartBrief Job Listings for Media
|Director, Operational Enablement and Excellence||
Pandora Media, Inc.
|Sales Director - ROBLOX (New York)||
|New York, NY|
|Assistant Professor or Instructor of Advertising||
Loyola University Chicago
|National Sales Manager/Midwest||
American City Business Journals/The Business Journals