How Wal-Mart plans to shift customers away from Amazon

03/20/2012 | Bloomberg

The percentage of Wal-Mart Stores customers who shop at Amazon increased from about 25% to 50% in the past five years, spurring the brick-and-mortar retail giant to boost online offerings to win them back. "Amazon has moved from being this unusual niche competitor for Wal-Mart to a force that can reinvent the industry," said Kantar analyst Bryan Gildenberg.

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