For marketers, Facebook's Timeline must be a state of mind

03/20/2012 | Advertising Age (tiered subscription model)

Facebook's introduction of the Timeline for brands could have far-reaching implications, Hearsay Social CEO Clara Shih writes. Marketers will have to abandon their static tab-based way of doing business, and embrace a Timeline-focused approach "based on continually fresh, engaging, and authentic content," Shih writes. "[T]his sea change in social marketing is actually an opportunity of a lifetime to transform our brands with authentic conversations and customer relationships at scale," she writes.

View Full Article in:

Advertising Age (tiered subscription model)

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Digital Ad Operations Specialist
Crain Communications
Nationwide, SL_Nationwide
Senior Manager, Marketing
New York, NY
Sr. Product Marketing Manager
San Francisco, CA