New BackBid website transfers bidding pressure to hotels

03/20/2012 | Seattle Times, The

Travelers looking for the best hotel room deals can now go to BackBid.com, whose booking model requires hotels to draw travelers with attractive pricing and even added amenities. The website displays reservations made by registered users, which competing hotels can attempt to outbid. While some praise the new power it gives to consumers, critics warn that the system may lead to unhealthily steep levels of competition among hotels.

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Seattle Times, The

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