Recyclebank wants to "couponize" the world

03/20/2012 |

Recyclebank is hoping to "couponize" CSR, writes Raz Godelnik, who talked with Chief Sustainability Officer Ian Yolles. The company offers consumers financial incentives for positive behaviors such as recycling, and it is working on a program that would reward people for cycling or walking to work. That's only the beginning: The company aims to create a network of links to brands and government organizations, and to reward people for environmentally friendly actions.

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