Why your marketing efforts have flopped

03/20/2012 | Small Business Trends

If you think marketing isn't worth it, that could be because you have hired the wrong person or tried to do it yourself, John Follis writes. "[I]f you truly believe in the benefits of smart marketing there are professional resources that your small business can afford." It's also important to have a realistic idea of what success means in a marketing context, he writes.

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