Ad tech, standards bring value to online content, exec says

03/20/2013 | Guardian (London), The

With mobile devices set to outpace desktop platforms as the primary venue for online video, content publishers are faced with a number of opportunities to generate revenues as long as they are versatile and stay on the cutting edge, according to Luke Gaydon, head of media for Brightcove in Europe. Gaydon says monetizing video content requires a three-pronged strategy: creating a compelling product, leveraging the latest in advertising technology and embracing standards such as VAST that encourage unity across the online-video ecosystem.

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Guardian (London), The

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