Amazon rises fast among most-valuable brands

03/20/2013 | MediaPost Communications

Amazon has shot to fourth place, from ninth, on Interbrand's annual list of most-valuable retail brands. Wal-Mart Stores, Target and Home Depot retain their top three spots. Macy's has increased its brand value by 62%, making it the fastest-growing brand this year. The report measures brands based on financial performance, competitive strength and role in purchasing decisions.

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