Considering Pinterest? Start with a strategy

03/20/2013 | Inc. online (free registration)

Pinterest may be a popular choice for social media marketing at the moment, but you won't achieve success on the platform unless you develop a strategy first, according to Debba Haupert, channel director for Collective Bias. "Know the categories where your customers will find you. You have to put some thought into it before you jump in," she said. Companies should use high-quality images that are aligned with their customers' interests, Haupert said.

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