Conversions beat clicks, says Facebook's measurement chief

03/20/2013 | Adweek

Conversions are a more powerful metric than clicks when it comes to honing online outreach, Facebook's Brad Smallwood says. One Facebook-backed study found that targeting users based on past purchases led to a 22% increase in profits, Smallwood says. That suggests that digital advertisers on Facebook and elsewhere should judge campaigns based on sales, not just clicks, he argues.

View Full Article in:


Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Manager, Marketing
New York, NY
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Sr. Product Marketing Manager
San Francisco, CA