Key characteristics of an effective strategy

03/20/2013 | Inc. online (free registration)

One prerequisite for creating a successful strategy for your business is to set specific goals, Geoffrey James writes. "You can't manage what you can't measure. If your goals are vague, you have no idea whether your tactics are achieving them," he writes. In addition, your goals must be attainable and you must develop a plan for achieving them, he writes.

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