Miracle Whip brings its Dipping Sauces to life in print campaign

03/20/2013 | MediaPost Communications

Mcgarrybowen's "Twisted Minds" print campaign for Kraft's Miracle Whip Dipping Sauces features hand-drawn "anarchist" pigs for Smokin' Bacon Ranch and other creative executions, writes Karlene Lukovitz. Scott Glenn, senior associate brand manager for Miracle Whip, says that print "over-indexes" for consumers of dipping sauces, and the brand is buying prominent placements in magazines such as People, Sports Illustrated and Rolling Stone.

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