Miracle Whip brings its Dipping Sauces to life in print campaign

03/20/2013 | MediaPost Communications

Mcgarrybowen's "Twisted Minds" print campaign for Kraft's Miracle Whip Dipping Sauces features hand-drawn "anarchist" pigs for Smokin' Bacon Ranch and other creative executions, writes Karlene Lukovitz. Scott Glenn, senior associate brand manager for Miracle Whip, says that print "over-indexes" for consumers of dipping sauces, and the brand is buying prominent placements in magazines such as People, Sports Illustrated and Rolling Stone.

View Full Article in:

MediaPost Communications

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Interactive Sales Account Executive
Comcast Spotlight
Houston, TX
National Sales Manager
The Business Journals
New York, NY
Director Client Success
Ahalogy
Cincinnati, OH
Front End Developer
Reveal
Raleigh, NC
Marketing Manager Physician Organization
Weill Cornell Medical College
New York City, NY