New York Times' digital-subscription success an evolving effort

03/20/2013 | Media Briefing, The

The New York Times' recruitment of digital subscribers, who number 640,000, has not been a simple or static effort but rather has involved multiple marketing techniques, said Paul Smurl, vice president of paid products at NYTimes.com. "Just because you've sold subscription in print -- I know it's an obvious point -- but that doesn't mean you can do it online," Smurl told attendees at the Digital Innovators' Summit in Berlin.

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Media Briefing, The