Starbucks to give credit for grocery-bought beans

03/20/2013 | Advertising Age (tiered subscription model)

Starbucks will soon give MyStarbucksRewards points to consumers who buy their branded beans and ground coffee at the grocery store, which they'll be able to redeem at Starbucks coffee shops. The program will also launch in Teavana shops next month, and will expand to other Starbucks products in the grocery aisles this fall, the company said.

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