Starbucks will give credit for grocery-bought beans

03/20/2013 | Advertising Age (tiered subscription model)

Starbucks will soon give My Starbucks Rewards points to consumers who buy branded beans and ground coffee at the grocery, which they will be able to redeem at Starbucks coffee shops. The program will also launch at Teavana next month and will expand to other Starbucks products in the grocery aisle this fall, the company says.

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