Study: Healthy-food discounts can change eating behaviors

03/20/2013 | Los Angeles Times (tiered subscription model)

South Africans increased their intake of healthy foods and reduced consumption of snacks when offered rebates of up to 25% if they purchased items on a list of more than 6,000 items reviewed by nutritionists and doctors, according to research released by the Rand Corp. The analysis, published on the website of the American Journal of Preventive Medicine, also found that the rebates increased by 9.3% the ratio of healthy to total food purchases.

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