Century 21 plans Super Bowl return after sitting out 2014

03/20/2014 | USA Today

The allure of promoting during the spring homebuying season will bring Century 21 back to the Super Bowl in 2015, after the brand sat out in 2014. Century 21 chose to advertise in the Olympics over the Super Bowl this year, even though its 2013 presence generated more than 740 million earned media impressions. No campaign was announced for the game, which NBC will broadcast from Phoenix.

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