Column: Stay in view to stay in business

03/20/2014 | Travel Research Online

Travel agents should strive to remain visible to prospective clients while staying within the bounds of decency to avoid being obtrusive, writes motivational speaker and author Mike Marchev. Agents may wish to follow the rule of seven -- engaging clients at least seven times every 18 months, or try to contact one of 12 top prospects every month, to ensure consistent visibility, Marchev writes.

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