Disney, Birds Eye team up to get kids to eat their veggies

03/20/2014 | SmartBrief/SmartBlog on Food & Beverage

Disney and Birds Eye Frozen Produce have formed a partnership aimed at getting children to eat more vegetables, with a long-term strategy focused on influencing kids by reaching out to their parents, their peers and pop culture, said Birds Eye Senior Vice President Mike Barkley. "We believe we can accomplish more together than alone. To move the needle on getting kids to eat more veggies, we’re going to need to continue to be bold and creative," he said.

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