Fla. film industry lobbies lawmakers with social campaign

03/20/2014 | American City Business Journals

Florida's film industry is using social media to lobby for a $1.2 billion incentive package from the state. The #EntertainThis campaign, in which industry insiders have posted content on Facebook and Twitter explaining why they need the incentives, has reached 30,000 people. "This is by far the most momentum gained and the most galvanized the industry has been," says John Lux, the campaign's organizer.

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