FTC: Digital spending on alcohol ads increased 300% since 2008

03/20/2014 | Adweek

Spending on digital promotion of alcohol brands has increased 300% since 2008, according to the latest report on industry ad compliance from the Federal Trade Commission. Digital spending still only represented 7.9% of ad spending, but that is up from just 2% in 2008. On digital sites, 99.5% of the ads for alcohol brands met placement standards requiring that 70% of the audience be 21 years or older.

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