FTC: Digital spending on alcohol ads increased 300% since 2008

03/20/2014 | Adweek

Spending on digital promotion of alcohol brands has increased 300% since 2008, according to the latest report on industry ad compliance from the Federal Trade Commission. Digital spending still only represented 7.9% of ad spending, but that is up from just 2% in 2008. On digital sites, 99.5% of the ads for alcohol brands met placement standards requiring that 70% of the audience be 21 years or older.

View Full Article in:

Adweek

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Affiliate Solutions Consultant
Conversant
Santa Barbara, CA
Yield Manager
Mashable
New York, NY