Future of rate parity uncertain amid new threats, experts say

03/20/2014 | TravelMarketReport.com

The explosion of new distribution channels is making rate parity a challenge for hoteliers, several experts say. Yon Abad, CWT Hotel Solutions' director for the Americas, said challenges include new mobile apps and online tools that allow travelers to shop for lower room rates, as well as on-property policies of lowering rates to sell more rooms.

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