How marketing strategies will evolve this year

03/20/2014 | MarketingProfs

Chief marketing officers will seek out new technologies and alliances as a way to achieve greater value while spending fewer dollars, according to Jim Porcarelli, chief strategy officer at Active International. CMOs will also be challenged to educate their departments about native advertising's new options and executions, and to find ways to capture the data needed to capitalize on the growing use of programmatic buying, he writes.

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