How stores are becoming more like online retail sites

03/20/2014 | Financial Post (Canada)

In their efforts to compete with growing online rivals, brick-and-mortar retailers are adding in-store tech tools that give them greater insight into shoppers' habits and more ways to personalize the experience. "They take all of the great attributes of a retailer's Web analytics -- who came to my site, how long did they stay, what did they look at, what didn't they look at and how did that convert to purchases -- and apply them to the physical world," said Toronto-based consultant Doug Stephens.

View Full Article in:

Financial Post (Canada)

Published in Briefs:

SmartBrief Job Listings for Retail

Job Title Company Location
Product Manager
Bon-Ton Stores
MILWAUKEE, Wisconsin
Manager of Accounting
The Vitamin Shoppe
North Bergen, New Jersey
Senior Manager Merchandising Asia China Implementation GBP
Walmart
Bentonville, Arkansas
Regional HR Manager
DAVIDsTEA
Boston, Massachusetts
Manager, Media Relations - National
Macy's
New York, New York