How stores are becoming more like online retail sites

03/20/2014 | Financial Post (Canada)

In their efforts to compete with growing online rivals, brick-and-mortar retailers are adding in-store tech tools that give them greater insight into shoppers' habits and more ways to personalize the experience. "They take all of the great attributes of a retailer's Web analytics -- who came to my site, how long did they stay, what did they look at, what didn't they look at and how did that convert to purchases -- and apply them to the physical world," said Toronto-based consultant Doug Stephens.

View Full Article in:

Financial Post (Canada)

Published in Briefs:

SmartBrief Job Listings for Retail

Job Title Company Location
Men's Associate Account Executive
Perry Ellis International
New York City, New York
Art Director
Vera Bradley
Roanoke, Indiana
Product Merchant - Gifts, Home Decor
Hallmark
Kansas City, Missouri
Project Manager Global HR Operations GE HR
Walmart
Bentonville, Arkansas
Manager, Omni-channel Change Management
Gap Inc./Growth Innovation and Digital
SAN FRANCISCO, California