How stores are becoming more like online retail sites

03/20/2014 | Financial Post (Canada)

In their efforts to compete with growing online rivals, brick-and-mortar retailers are adding in-store tech tools that give them greater insight into shoppers' habits and more ways to personalize the experience. "They take all of the great attributes of a retailer's Web analytics -- who came to my site, how long did they stay, what did they look at, what didn't they look at and how did that convert to purchases -- and apply them to the physical world," said Toronto-based consultant Doug Stephens.

View Full Article in:

Financial Post (Canada)

Published in Briefs:

SmartBrief Job Listings for Retail

Job Title Company Location
Sr. Merchandiser - Womens Apparel
Blair LLC
Warren, Pennsylvania
SVP/CHIEF MERCHANDISING OFFICER
Navy Exchange Service Command (NEXCOM)
Virginia Beach, Virginia
Sr. Buyer
Norm Thompson Outfitters
Hillsboro, Oregon
Financial Planning and Analysis Manager
Orchard Brands
Beverly, Massachusetts
Logistics Systems Analyst
Steve Madden
Long Island City, New York