IAB releases guidelines, best practices for in-image ads

03/20/2014 | MediaPost Communications

The Interactive Advertising Bureau has released a primer on in-image advertisements to help marketers understand what they are and how to best use them. The ads come in a variety of formats, such as product listings that appear when a user hovers over an image or rich media. The guidelines specify that the content should be labeled as a paid ad in a way that users "notice it in the context of a given page," writes Mark Walsh.

View Full Article in:

MediaPost Communications

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Digital Ad Operations Specialist
Crain Communications
Nationwide, SL_Nationwide
Senior Manager, Marketing
New York, NY
Sr. Product Marketing Manager
San Francisco, CA