IAB releases guidelines, best practices for in-image ads

03/20/2014 | MediaPost Communications

The Interactive Advertising Bureau has released a primer on in-image advertisements to help marketers understand what they are and how to best use them. The ads come in a variety of formats, such as product listings that appear when a user hovers over an image or rich media. The guidelines specify that the content should be labeled as a paid ad in a way that users "notice it in the context of a given page," writes Mark Walsh.

View Full Article in:

MediaPost Communications

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Affiliate Solutions Consultant
Conversant
Santa Barbara, CA
Yield Manager
Mashable
New York, NY