IAB releases guidelines, best practices for in-image ads

03/20/2014 | MediaPost Communications

The Interactive Advertising Bureau has released a primer on in-image advertisements to help marketers understand what they are and how to best use them. The ads come in a variety of formats, such as product listings that appear when a user hovers over an image or rich media. The guidelines specify that the content should be labeled as a paid ad in a way that users "notice it in the context of a given page," writes Mark Walsh.

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