Method ties its soap to major moments in a relationship

03/20/2014 | New York Times (tiered subscription model), The

Eco-friendly soap brand Method has launched a campaign showing milestones in a couple's relationship, and tying in its soap at every turn. The campaign from Mekanism uses four videos with a French-accented voice-over. "We often ask, 'What would Tide not do?' And then we do it," said Mekanism Executive Director Tommy Means.

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New York Times (tiered subscription model), The

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